When you mention “Interior Design” to clients, it often shoulders many perceptions and can be viewed as a niche business. The truth is, Interior Design covers a broad range of sectors and is truly a partner and extension of any building and architectural design.
Whether it’s Retail, Residential, Corporate or Hospitality, the relationship with the built structural form and purpose is what gives the “interiors” their substance. The environments we create with Interior Design should inspire and reflect how we live, work and play.
The process of interior design is a collaborative one, where we take the clients vision and work with our Team to find and develop the buildings community purpose. It is a wholistic approach, from end to end. We build the framework with the common goal of the retail or commercial customer experience.
Global trends are keenly reproduced throughout the interior design process and we detail just a few of our hot predictions for 2014 and beyond.
FOOD COURTS vs FOOD HALLS
Mingling and lingering in the shopping mall sector is seeing the decline of common mall food courts and instead the growth of more upscale “artisan” Food Hall or Town Square precincts. The focus is turning to food staffed by local, name-brand restaurants and destination “linger” spots.
The business of Interior design interacts with not only the store fit out and consumer product environment, but the public environment within these shopping centres. The key tenant locations, planning and traffic flow.
RESTAURANTS IN RETAIL STORES
With the growth in online shopping, retail store owners are challenged with trying to not only attract the customer to the store but also retain them. Medium to Large retailers are returning to food offers within their store (ie café/restaurant) to create a destination or linger point.
“Super Glue – Highpoint Shopping Centre, VIC showcases a perfect example of a medium size retail footprint with in-house coffee bar/music station housed inside a shipping container positioned centrally to the space.
Rustic natural materials continue to evolve, and with the recycling phase set to continue, the focus on reclaimed materials and their use in the retail environment is set to continue. Hard Rock Hotel, Palm Springs, USA illustrates this.
The use of timber palettes, reclaimed furniture and fixtures, (e.g. antique or vintage focal pieces, such as bicycles, typewriters etc.) will remain but the quantity and scale is set to increase by using these items on mass.
Scott Palmer has over 15 years experience in the Interior Design industry, he understands the importance of strategic planning and retail trends. He has vast experience spanning shopping centre and department store interiors to urban café designs, with the varied work scope covering concept design to multi- store rollout documentation and delivery.
Drop him a line to chat further.
Scott Palmer, Interior Design Manager