Oxford and Indi’s Southbank BTR Design Brief


Located in a prime setting in Southbank, the purpose built, 42-level tower will incorporate 434 apartments. Developed by Melbourne based developer PDG Corporation in partnership with Indi, the project will provide the opportunity to deliver a placemaking, residential rental offering in a prime location, five minutes from the CBD, public transport, and the Southbank campus of the University of Melbourne.

i2C was engaged to develop the Design Brief document with the purpose of the document anchored in the capacity to describe in detail the key INDI design philosophies, principles, and strategies in the creation of a premium, ‘build to rent’ (BTR) residential development. The Design Brief outlines and describes the BTR apartments design, target market, inspiration and extent of amenity and finishes. In addition, each of the major public and communal facilities, spaces and amenities are explained and carefully described with design-based imagery. The design process focuses on how each of the spaces is intended to be used and enjoyed by residents, the expected level of quality, and the inspired design and functionality of these spaces.

Working closely with the wider project team, and guided by i2C Architecture and Interior Design, the Branded Environments team produced the 200+ page interactive digital document. This beautifully designed document, created in line with and supported by the Indi brand guidelines, includes interactive and dynamic navigation to encourage ease of use and presents the brief information in easy to follow, concise and image led systems. The result is a striking and informative, on brand document which is fit for use and achieves its purpose in stylish fashion.

The success of this document has helped forge a very strong connection with the Investa team and strengthened the confidence level that our client has with the BTR knowledge within the i2C team.

Dan Coman

Dan Coman

Associate, Branded Environments Lead