i2C’s Interior Studio go rogue with Melbourne Central Amenities

i2C’s Interior Studio was excited when GPT approached them to design the Melbourne Central amenities. It’s not often that you receive a brief that is simply to ‘Go Rogue’!

Melbourne Central is known for its eccentric style. From the beginning, the team knew they wanted to leverage this energy with a fun identity for the space by bringing some quirky elements.

The team enjoyed coming up with various concepts, there were flamingos with lady legs, leopards with elephant heads and hippos in raincoats, and they explored them all. The final design concept went right down the rabbit hole with a surprise around every corner. You’ll find the cool cat with glasses at the entry, duck duck-goose then leads you into the bathroom with its own unique flair. Designing these quirky interiors was a fun partnership between the Interiors Studio and our Branded Environments Lead. His creative flair brought our unique ideas to life so that we could create interiors for Melbourne Central that you wouldn’t find anywhere else.

Client: GPT

Builder: Insitu Group

Location: Melbourne, VIC

Photography: Kit Haselden