Samsung’s Galaxy Studio for VIVID Sydney


i2C were approached by Cheil Australia to measure, model and document Samsung’s Galaxy Studio for Vivid Sydney 2019.

The Samsung Galaxy Studio is part of a global tour which includes London, Barcelona and Dubai, arriving in Sydney just in time for the festival to deliver its own array of truly interactive moments. The immersive space boasts tailored light experiences that are inspired by guests own unique irises and heartbeats generating their very own installations. The Samsung Galaxy Studio also features a one-of-a-kind interactive art piece by up-and-coming Australian artist George Rose.

In addition, and for the first time globally, the Samsung Galaxy Studio has partnered with Instagram to make the space the most Instagram-able experience at Vivid Sydney. Instagram’s specialist trainers will be on hand at select times throughout the festival to teach guests how to expertly capture and share their Vivid Sydney content.


Creating a unique space within the Foundation Hall of the MCA and a set opening date required a strict programme and quick-decision making process where flexibility by the team and transparent communication throughout the project was a must. Changes to the concept had to be accommodated during the tight timelines and to meet the deadlines. Quick turnarounds in communication and documentation was paramount to achieve this.


With our proactive approach and availability during this dynamic phase, we were able to communicate and deliver responses and documentation in time to deliver a high quality outcome for the visitors of VIVID to explore.

i2C are proud to have been involved in helping to create this unique space. Cheil Australia have been wonderful to work with on the delivery of this fast paced and exciting project.


Our profound thanks to your team who worked tirelessly to deliver on our creative vision. This is the largest experiential project that Cheil Australia and Samsung Australia have undertaken. It is no secret and probably wasn’t a surprise that lead times were deadly, and budgets were challenging. Nevertheless, you all pulled through and delivered on your commitment to us.
Shannon Menehira, Project Manager, Cheil

Project: Samsung’s Galaxy Studio For Vivid Sydney

Client: Samsung and Cheil Australia

Location: The Rocks, NSW

Status: Complete

Maggie Steele

Maggie Steele

Senior Associate | Architect