Build to Rent (BTR) focuses on the importance of a quality brand, delivery, long-term management, creating places of character, place-making and community and setting new standards in rental living and support.
Today’s rental market wants the flexibility of renting, in addition, the security of a well-managed and secure home, and moreover, the ability to enjoy life to the fullest in their chosen community. Build to Rent can achieve all that, by addressing the housing deficit head-on and providing the exceptional at-home lifestyle that today’s renters are looking for.
In light of the market demand for rental properties that meet the high quality of living standards, predominantly amongst Millennials, i2C and Ryder Architecture i2C| Ryder has looked to define the key characteristics of Build to Rent, focusing on the importance of developers focusing on brand identity and creating places.
Human-First Tenant Experience Drives Design
Tenant experience will be our primary focus. Furthermore, we aim to enhance health and wellbeing through the design and delivery of amenity-rich, high-quality, sustainable, purpose-built stock. This approach offers a different lifestyle approach. Moreover, our human-first approach creates a new standard for community living. It reflects a 360-degree live, work, and play lifestyle all in one space.
Creating and Supporting Brand Identity and Reputation
It is crucial not to downplay the importance of brand identity and reputation in such a competitive market. Moreover, internal apartment layouts that accentuate the positives and comply with local authority space standards, along with getting the apartment mix right for location and market, and providing amenity-rich, flexible, and personal spaces, all contribute to a solid, preferred brand.
Furthermore, lounges and co-working spaces, organized events and entertainment, games rooms, spas, libraries, gyms, fitness centers, roof terraces, and tranquility zones create an enriched living experience. In addition, staying in is the new going out, emphasizing the significance of these amenities.
Making Memorable Spaces for Modern Community Living
Our designs focus on placemaking; creating memorable buildings and spaces of character and context that add to the local community and reflect its character and unique ambience. By offering the right product in the right location, we promote a new kind of community living that is highly appealing to the market and connects with their values, aspirations and daily life. The projects are designed to create lasting communities through an amenity-rich offering, where tenants get to know their neighbours and owners maintain the spirit and functionality of your address.
i2C is a leading architectural firm with studios in Sydney, Melbourne, Brisbane and Perth with a dynamic approach to commercial projects. We’ve partnered with Ryder to bring the best of BTR developments to Victoria, based on a proven track record on international BTR residential projects. We are inspired by innovation, driven by the human experience, and focused on excellence, creating homes to aspire to.